I am a very respected thought leader in the advertising industry. Every day my inbox is flooded with trade journalists eager to understand the inner workings of my fertile mind. I'd like to respond to them all, but I can't. There's simply too many. And I am too drunk.
Anyway, sometimes I agree to play along. It's a huge inconvenience, but regular people need people like me to look up to.
This is one of those instances. Little Black Book recently caught me in the right mood so I tried my best to explain the genesis of A&W's 3/9 lb. Burger campaign, arguably the best piece of fast food advertising since the Captain D's Tom Waits Celebrity Meal.
Read the whole interview HERE, genius.