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Derby Turds Update



Earlier this month, I partnered with Kentucky for Kentucky to bring the world "Derby Turds", 100% real manure from 1997 Kentucky Derby winner Silver Charm preserved for eternity in pint-sized mason jars. It was the first in a line of weird epoxy resin encapsulations that I'm calling Dixieland Preserves. And. It. Killed.


"Derby Turds" took the internet by storm. Aided by the copy I wrote for blog and social posts, press releases, media correspondence and packaging, they earned a Superbowl-sized amount of media attention for next to nothing and drove a ton of new traffic to Kentucky for Kentucky's site and my own. I got to be on a bunch of weird TV and radio shows. It was even a clue on NPR's "Wait Wait...Don't Tell Me!" Pretty wild.


Here's just a few of the spots "Derby Turds" plopped...















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